How Bud Light Can Right The Ship After The Dylan Mulvaney Debacle

They need to return to the good graces of the unwashed proletariat who buy their beer.

You may have heard that Bud Light partnered with trans influencer Dylan Mulvaney as their new brand ambassador in a move so shrewd it boggles the mind.

Not since Subway doubled down and introduced the “Jared Fogle Kid’s Meal” has a marketing department been so forward thinking and in touch with its customer base.

I live in Chalmette, Louisiana, located on the outskirts of New Orleans. I’ve been here for years, and with its proximity to Mississippi River ports and several chemical plants, Chalmette is Bud Light country, at least, it was.

Bud Light was the go-to after-work beer for these roughnecks. I used to see these men line up, each with a case or more of crispy, refreshing Bud Light. Now, the boys have migrated to Bud Light’s domestic competitors since the news and the ensuing backlash to the Mulvaney partnership. They have no intention of going back lest they’re labeled as “gay” by their colleagues.

Many in the mainstream media have called the boycott of Bud Light transphobic, but that’s reductive and childish. Sure, some former Bud Light enthusiasts probably harbor hatred for the trans…